Laura will oversee all press activity and build brand awareness and strategic partnerships, as well as develop PR strategy for the next stage of the company's growth as it expands its product offering.

She will work as part of a team of 20 and will report to Zagorra founders Dessi Bell, Malcolm Bell and Khurshid Faizullaev.

Laura was previously an account director at Fearnhurst PR, managing clients including eyewear brand TOMS and women's fashion brands Cocosa and EAST. She spent time at Frank PR before joining Fearnhurst.

Zagorra currently uses The Communications Store in the UK and Tractenberg & Co in the US for PR.

Zaggora HotPants claim to help reduce visual cellulite and drop two dress sizes in two weeks by wearing them while exercising, around the house and while sleeping.