Francesca will oversee and implement strategy for brand marketing and comms across PR, retail, visual merchandising, international territories and digital marketing, with a key focus on social media and lifestyle.

She will work as part of a team of four and will report to the brand's CEO Martin Mason.

Previously head of PR and marketing at AllSaints across the UK and Europe, she focused on all aspects of brand awareness and promotion including PR and retail events, partnerships and guerilla marketing activity, as well as working alongside the online digital comms team.