In his new role, Ben will focus on boosting awareness of the brand and new platform developments within the digital movie market.

Ben was at Carat from October 2010 as head of social media, developing the agency's capabilities and introducing clients to specialist products and services within the Aegis group.

He has also held PR roles at the BBC, Comic Relief and the Science Museum, as well as ITV.

Kate Simon, marketing director at blinkbox, said: "Ben's mix of traditional PR, marketing and social media experience is invaluable at a time when communications are converging. Our marketing team is now complete and we are in a great position to effectively tell our story and get closer to our customers."

Ben said: "I can't wait to take up this position with blinkbox. The digital movie market is crowded but this is a brand with a unique proposition; all the latest movies plus the freedom of no subscription and across a huge range of devices: smart TVs, games consoles, tablets, PC, Mac and more. It really is all to play for."

His appointment follows two other hires. TMP Magnet's Dan Fellows joined as senior social media manager, and Smartbox's Anne-Laure Kujawski joined as senior CRM manager.