In her new role, Alison will focus on four key areas: quality client services, planning and strategy, integrated comms programmes and new business development.

She will be based across Bray Leino's London, Bristol and Devon offices and oversee a team of 12 working on a portfolio of FMCG, technology and entertainment brands.

Roberta Fuke, MD of Bray Leino, said: "Alison has proved time and again she can successfully lead large accounts and deliver outstanding results for both our clients and for Bray Leino. Her leadership and experience will be an asset to further developing our home and lifestyle offer."

Alison said: "I'm absolutely delighted to be taking up this new position, and excited about working with such a passionate and dedicated team to develop our home and lifestyle offer. We look forward to achieving even more success for our current clients and to welcoming some new brands to the Bray Leino fold in the not-too-distant future."

Alison previously worked across a portfolio of 10 PR and integrated accounts, including Virgin Media, Norwegian Seafood Council and Georgia Pacific, all of which she will retain.

She has been with Bray Leino since 2005 and has more than a decade of experience, with previously held positions at Borkowski, Revolver and Cake.