Gavin, who has more than 10 years' experience in consumer brand PR, joins the top team of H&G founders Jo Carr and James Gordon-MacIntosh and partner Adrian Chitty.

He has experience bringing big campaign thinking to new agencies - he was the first employee at FRANK, having joined Resonate in its early stages, and has also worked at Freud Communications before he joined Mischief.

His experience spans a broad range of industry categories. Campaigns he has implemented include 118 118 (the Safe Text campaign), Lynx (the world's biggest shower, sponsoring the panda mating season at Edinburgh Zoo), Talk Talk ("put-pocketing" campaign), Sega (inventing pigeon marketing to promote the Virtua Tennis game at Wimbledon) and The Beautiful Game campaign on behalf of the New Football Pools, which scooped a Cannes Lion.

At Resonate, Gavin worked on the launches of the FX channels best-known cult TV hits, including Dexter, The Wire and True Blood, changed Chris Kamara's name to Chris Cabanga for Texaco's World Cup activity and launched Nuts magazine.

Jo Carr, managing partner at Hope&Glory, said: "Hope&Glory always set out to have a big agency approach from the outset. We want to make sure that we’ve got the planning, creative and account handling talents at the top of the agency so that our clients are getting the best in the business and so that the team has great people to learn from.

"Gavin’s arrival bolsters our creative offer and also brings additional category expertise to expand our offer in entertainment, gaming and food particularly."