Charlie has more than 14 years experience in PR with a career covering consumer, corporate and internal comms in the consumer technology, lifestyle and retail sectors.

She was previously head of comms at firebox.com where she drove the strategic direction for video and blog content, events, experiential, social and international media relations, as well as re-aligning firebox's brand direction.

Charlie also launched five new product categories and created a brand new video content team.

Before joining firebox.com, she was a consultant PR director at mysinglefriend.com, where she established and managed a newly-created in-house team as well as implementing integrated PR and marketing creative campaigns.

Grant Currie, head of tech at H+K, said: "Consumer tech continues to be a rapidly expanding and fast paced sector making it one of the most exciting industries to be delivering effective comms. Charlie's strong background and specialist knowledge in this sector, as well as her expertise in social will benefit clients and prospects looking to connect with their audiences more."

Charlie's appointment follows the appointment of PR specialist Hayley Buery as senior account director.

Hayley has a strong agency and in-house background spanning over 13 years and has experience working with consumer tech, B2B and corporate accounts, as well as running multi-territory, multi-channel campaigns for American Express, Blackberry EMEA and PhonepayPlus.