Gorkana Insight & Analysis Team
Former Freud director Chloe Franses has launched The Global Cause Consultancy (GCC), a new agency model connecting causes, brands and talent.
The agency will provide a bespoke matchmaking service to build partnerships to "create unique, engaging creative collateral" with the aim of delivering real social change.
Services will include PR solutions, brand and talent endorsement, events creation and delivery and film production.The team will also create talent ambassador programmes, CSR strategies, jury and panel selection, and run senior level workshops delivering a spectrum of knowledge sharing, fundraising and brand-enhancing activity.
Founding clients include Amnesty International, Charlize Theron Africa Outreach Foundation and Nutopia productions.
Chloe said: "Never has it been more important for the areas of cause, talent and business to work creatively, innovatively, and effectively together. As causes become a more visible part of brand marketing, positioning and campaigns, for both companies and individuals, we are building on the international best practices we have worked with across these sectors.
"We have seen advertising used to sell, PR employed to endorse, we are now introducing a new model, which will empower our clients by strengthening brand values, assisting the conscious consumer and will raise awareness and funds for those who need it."
Chloe has more than 16 years' experience in various charitable and non-governmental organisations, as well as consumer PR and marketing. She has held senior roles at Amnesty International and the UN’s Global Fund, as well as being a director at Freud.