Antia will lead on strategic projects, increasing social media activity with existing clients, as well as growing a portfolio of new social clients.

She was previously head of comms at PhotoBox where she oversaw all social and PR activity and led on innovative projects including 24 Live (record-breaking 12,000 photos uploaded in a day) and Face Britain, the brainchild of Prince Charles made possible by PhotoBox, which saw more than 200,000 children self-portraits projected onto Buckingham Palace.

Antia has also worked at digital agency Stickee Digital on clients including ITV, Harper Collins and BSkyB, as well as at Merlin Entertainments Group as a line producer and Jack Morton Worldwide, advising on campaigns for Phillips, Toyota, NHS and Reuters.