The agency will offer PR and marketing/promotional services to the spa, beauty, health and wellbeing sectors.

With an initial team of two, Sharon will be supported by PR executive Lindsay Ledden. Company chairman Alistair Wayne has been in the media industry for 30 years and is an expert in strategy, integrated marketing and comms.

While at Champneys, Sharon managed the PR and marketing for its four spa resorts, alongside the Spa Collection, incorporating product launches, press visits, corporate events and charity events.

Sharon said: "We are extremely excited and look forward to creating a commotion within the spa and beauty sector."