Amy will lead Halpern's social division and drive forward the informal endorsement and influencer campaigns the agency currently runs for clients including Avon, Tiffany and Co., Gant, Fitness First and UGG.

She will report to Halpern's MD, Jen Burner.

Amy was originally at Halpern in 2005 between her second and third year of university, working on a six-week placement. After leaving university she stayed on permanently working on the agency's social division for the next four years.

She then decided to take a PR career break and widen her professional development, completing a PGCE and becoming a teacher. After three years, she has now returned to Halpern to take on the new role.

Amy said: "Halpern is an exciting, fast-paced company full of energetic people with a huge passion for brands. I am absolutely delighted to be back at Halpern, a place I have been welcomed into, and to work with people I can call friends."