Gorkana Insight & Analysis Team
For the first time since reporting began in January 2012 overall coverage volumes for asset management in both mainstream and social media for June decreased.
However, coverage levels are similar to those in March 2012. In June, main stream articles fell by 36% toc. 8,300 articles and social media posts decreased by 43% toc. 2,200 posts compared to the previous month.
Similar to May, June was a low profile month for the asset management sector.This can be attributed to a notable absence of any key negative drivers of coverage. Another noticeable difference was the tone of content, which was particularly neutral this month. Key drivers of coverage included industry specific topics such as the impact of the Greek elections on the Eurozone and other general news pieces, including new funds launched and city appointments.
ManGroup was the most featured firm in both mainstream and social media channels with 15% share of voice, followed by Fidelity Investments with10% share of voice.ManGroup saw a noticeable absence of balanced reporting this month compared to May, when Peter Clarke’s comments helped mitigate unfavourable articles. Negative mentions of the firm this month were driven by news of its exit from the FTSE100.
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