Gorkana Insight & Analysis Team
Hotwire has combined its consumer team with the team from sister agency Skywrite into one consumer practice under the Hotwire brand.
Drew Benvie, UK CEO at Hotwire, told Gorkana the move, effective from July 1, would strengthen the global Hotwire network.
"We looked at the two businesses and Hotwire has diversified and expanded and developed a consumer specialism and we thought the best opportunity was to bring all the consumer expertise together.
"We told our clients and the team and they were all really happy."
The 11-member Skywrite team has joined the Hotwire consumer team of six, and Skywrite MD Emma Hazan will head the new combined consumer team, as well as becoming Hotwire UK deputy MD.
Skywrite was founded in 2007 as a consumer tech offshoot of Hotwire but quickly grew into a lifestyle and consumer shop with a portfolio of clients including Vodafone, Recyclebank and Shazam.