The activity comes after Golden Goose was brought in last month to raise the profile of the distinctive building ahead of a major redevelopment.

Sea Containers, by Blackfriars Bridge, was covered with the giant picture measuring 100m by 70m and weighing in at nearly two tons.

The image was erected by a team of eight people over 45 hours, with the final part being rigged up at 10am this morning. It is due to remain in place until the end of June.

The chosen picture is one of the most memorable photographs ever taken of Queen Elizabeth II, Prince Philip and their children. It was snapped by an unknown photographer during the Silver Jubilee in 1977.

Miki Haines-Sanger, founding partner at Golden Goose, said: “We were briefed by Sea Containers in February to come up with an idea that would tap into the nation's Jubilee spirit. Because the building is being transformed into a luxury, Tom Dixon designed Mondrian Hotel and 300,000 square feet of state-of-the-art offices, it made sense to suggest that the actual building wrap - necessary to cover the reconstruction work - should become a giant tribute to the Queen’s 60 year reign.

"We used this Silver Jubilee photo, because not only is it happy and instantly recognisable, but it represents a time when Sea Containers was part of an unvisited stretch of London – before the South Bank became the hub of culture, tourism and business that it is today. Seeing it in black and white, the way it first appeared in the Daily Telegraph, is particularly nostalgic. We hope that it will be a beautiful and contrasting backdrop for the Queen's Jubilee flotilla as it passes by on Sunday."