The new division will combine CCC's existing digital strategy services with the technology expertise of Kazaam Interactive to deliver innovative digital solutions to clients. It follows the news that CCC's parent company, inVentiv Health, acquired Kazaam Interactive.

The division will offer a wide range of services, including information architecture, user experience design, creative design, campaign dashboards and mobile and smartphone application development.

Bob Chandler, president and CEO of CCC and senior vice president of marketing and comms at inVentiv Health, said: "Kazaam uniquely marries pioneering technology expertise with a deep understanding of the pharmaceutical sector. With this acquisition, inVentive Health will be able to provide its clients with comprehensive digital solutions, from strategy to technical execution."

Tom Marotta, president and CEO of Kazaam, said: "Both Kazaam and CCC have healthcare at their core. We share a hyper focus on client satisfaction, a commitment to innovation, a dedication to bringing real value to clients, and a passion for transforming health. Being part of CCC, and parent organization inVentiv Health, will allow us to deploy unique, creative solutions to the market."