Gorkana Insight & Analysis Team
Tech and consumer agency 10 Yetis has gone into partnership with SEO company Bronco to provide a new offering to their clients.
The two agencies will now work hand-in-hand on client projects in order to offer one digital proposition that covers both search engine optimisation and digital PR.
The companies will remain two separate businesses but will begin sharing best practice and knowledge around their specific UK and international campaigns.
The potential for the partnership was identified when both agencies worked with the same holiday sector client, sunshine.co.uk.
Both companies will open up their respective offices for each to share, which will provide Bronco with a presence in the South West of the UK and 10 Yetis a presence in the Leeds and Yorkshire region.
There will also be an employee exchange programme set in place, so that skills and best practice can be shared.
David Naylor, MD at Bronco said: "There are exciting times ahead for the two companies, and it’s been really refreshing working with 10 Yetis over the last few months while we have been getting this all in place.
"We identified some time ago that we needed to align with a digital PR agency that not only had a clear understanding of the search sector, but had a strong history in delivering online media campaigns and 10 Yetis fit the bill perfectly. It's surprising how similar the two companies are which makes it very easy to work together on client campaigns."
Andy Barr, co-founder of 10 Yetis, said: "I feel that our agency has always been ahead of the curve when it comes to understanding the importance of SEO in our media campaigns, but we wanted to take this a step further and find an SEO agency to partner with so that we could offer a more rounded and complete service to clients. The perfect match was found with Bronco.
"Having met Dave and Becky Naylor, and fallen in love with their no-nonsense approach at an SEO conference, ThinkVis, a few years ago, I was keen to meet up and start working together. Despite thinking we knew a fair chunk about search campaigns and strategies, 10 minutes with their team opened my eyes to how much more we need to learn."