Gorkana Insight & Analysis Team
Community News
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Measurement Matters
Felt TipsMichael Davies, Head of Financial & Corporate News
ProperganderCelina Maguire, Head of Consumer News
Notes From BasecampGorkana Product Team
| All Community posts or only Consumer |
by Notes From Basecamp
Free or subscription-based? Print and online, or online-only? Media companies are trying to find solutions to a rather persistent trend: the decline of print media. In short, people are buying less of it, which is undermining its very lifeblood, advertising …
3 days ago
When Virgin Active briefed Beige to launch a new tennis programme as part of its membership, the agency called in Britain's number one female tennis player Laura Robson, former British number one Andrew Castle and Sir Richard Branson for a smashing day of media.
5 days ago in Case Studies
by Notes From Basecamp
In light of the recent announcements from The Daily Telegraph and The Sun, I wanted to take a look back at the evolution of the controversial paywall and ask ‘Are paywalls the future for quality online content?’ A paywall …
10 days ago
by Notes From Basecamp
This morning we welcomed Zach Leonard, Managing Director of Digital, Christian Broughton, Digital Editor, and Amol Rajan, Editor of independentvoices.co.uk, to The Brewery to discuss the format and direction of the site and how they like to deal with …
10 days ago
To help Hilton convert business travellers to weekend guests, Golley Slater commissioned a vacation deficit report and turned a snowy Potter’s Field into a pop-up beach resort where consumers could test whether they had 'Vacationitis' courtesy of a Hilton Urgent Vacation Care Centre...
12 days ago in Case Studies
by Notes From Basecamp
Last month The Independent launched a new daily augmented reality feature, merging the print and digital experience via Blippar, an image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences …
13 days ago
by Notes From Basecamp
On Wednesday morning we welcomed Tim Arthur, Editor-in-Chief, and Caroline McGinn, Features Editor at Time Out, to Vinopolis to discuss the format of the magazine and how they like to work with PRs. Time Out London is a cross-platform media …
17 days ago
by Notes From Basecamp
Blogger and Digital Media Consultant Sasha Wilkins A.K.A Liberty London Girl shares insights and stories – as told by Ebunola Adenipekun and Shaun Hill “The next big thing in [social media] is the phone in your hand”, was one of …
17 days ago
When ethical consumer brand One challenged Third City to increase awareness of its water projects, the agency agreed to work on a pro-bono basis, instigating a film-based campaign using celebrities like Simon Pegg and a social media tool which drove 3.1 million simultaneous tweets and status updates.
19 days ago in Case Studies
by Notes From Basecamp
This morning we welcomed Simon Caney, Editor-in-Chief, and Tony Hodson, Deputy Editor of Sport magazine to the lovely M&C Saatchi offices in Golden Square to discuss the format of the magazine and how they like to work with PRs. Sport …
25 days ago
Media Database
The most accurate and detailed media database on the market, helping you find the right journalists fast.
