Community News
A Step in the Right Direction for PR at the Cannes PR Lions Awards
by Notes From Basecamp

On 7th June we reported that PR entries to this year’s Cannes PR Lions Awards were up 15% on last year, with nearly 1300 submissions received from the industry. The Cannes Lions Awards have been promoting excellence in creative communications …

10 hours ago

Case Study: Heineken Remix our Future

Find out how iris used an interactive wall made of 5,000 Heineken bottles, a panel of top global design influencers and a remixed bottle design to position Heineken as a global design-led brand while smashing engagement targets and driving coverage in 27 countries.

19 hours ago in Case Studies

#GorkanaTheLawyer – Breakfast Briefing with The Lawyer 13/06/2013
by Notes From Basecamp

Yesterday we welcomed Catrin Griffiths, Editor, Katy Dowell, Acting News Editor and Matt Byrne, Features Editor of The Lawyer, to discuss the publication (print and online) and the range of opportunities for PRs. The Lawyer and TheLawyer.com are the UK’s …

5 days ago

The PR Challenges Facing Superman
by Notes From Basecamp

Superman returns to the big screen on Friday14th June in Man of Steel, a film that is expected to comfortably surpass $100million at the US box office in its opening weekend. With a marketing budget rumoured to be almost …

7 days ago

Why is it Better for PRs to Build Relationships with Bloggers?
by Notes From Basecamp

Bloggers have been around for years but right now the blogosphere is exploding and PRs everywhere are becoming more savvy to the benefits of working with them on a global scale. The old hacks versus flacks debate in the industry …

8 days ago

Case Study: 101 Things To Do Before You Go Abroad

When VisitEngland research found people wanted to take more breaks in England but lacked knowledge about where to go, the press team set about compiling a list of favourite experiences using a panel of experts including Bill Oddie and Wallace & Gromit. The final bucket list of 101 experiences got Englishandproud trending on Twitter and increased the tourist board's Facebook engagement by more than 300%.

8 days ago in Case Studies

#GorkanaHuffPo – Breakfast Briefing with The Huffington Post UK 11/06/2013
by Notes From Basecamp

This morning we welcomed Carla Buzasi, Editor-in-Chief, Caroline Frost, Entertainment Editor and Jody Thompson, Blogs Editor at The Huffington Post UK, to discuss the site and the range of opportunities for PRs. The Huffington Post (UK) is a website covering …

9 days ago

#GorkanaBG Breakfast Briefing with Business Green 04/06/2013
by Notes From Basecamp

On Tuesday morning we welcomed James Murray, Editor of Businessgreen.com, to discuss the online publication and the range of opportunities for PRs. BusinessGreen is a business website that offers companies the latest news and best-practice advice on how to become …

12 days ago

Case Study: LCF Men

When Wolfstar was briefed by London College of Fashion to promote its menswear course, it implemented a five-week owned, earned and paid-for campaign, including a film featuring Olympic gymnast Louis Smith, to drive traffic and media coverage.

15 days ago in Case Studies

Why is Social Media Important for Businesses?
by Notes From Basecamp

There are so many questions surrounding social media, that I’m sure we have all felt like this guy at some point. Well if you have, you’re not alone, so don’t worry! As a member of the sales team here at …

16 days ago

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