Gorkana Insight & Analysis Team
Community News
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Measurement Matters
Felt TipsMichael Davies, Head of Financial & Corporate News
ProperganderCelina Maguire, Head of Consumer News
Notes From BasecampGorkana Product Team
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by Notes From Basecamp
On 7th June we reported that PR entries to this year’s Cannes PR Lions Awards were up 15% on last year, with nearly 1300 submissions received from the industry. The Cannes Lions Awards have been promoting excellence in creative communications …
10 hours ago
Find out how iris used an interactive wall made of 5,000 Heineken bottles, a panel of top global design influencers and a remixed bottle design to position Heineken as a global design-led brand while smashing engagement targets and driving coverage in 27 countries.
19 hours ago in Case Studies
by Notes From Basecamp
Yesterday we welcomed Catrin Griffiths, Editor, Katy Dowell, Acting News Editor and Matt Byrne, Features Editor of The Lawyer, to discuss the publication (print and online) and the range of opportunities for PRs. The Lawyer and TheLawyer.com are the UK’s …
5 days ago
by Notes From Basecamp
Superman returns to the big screen on Friday14th June in Man of Steel, a film that is expected to comfortably surpass $100million at the US box office in its opening weekend. With a marketing budget rumoured to be almost …
7 days ago
by Notes From Basecamp
Bloggers have been around for years but right now the blogosphere is exploding and PRs everywhere are becoming more savvy to the benefits of working with them on a global scale. The old hacks versus flacks debate in the industry …
8 days ago
When VisitEngland research found people wanted to take more breaks in England but lacked knowledge about where to go, the press team set about compiling a list of favourite experiences using a panel of experts including Bill Oddie and Wallace & Gromit. The final bucket list of 101 experiences got Englishandproud trending on Twitter and increased the tourist board's Facebook engagement by more than 300%.
8 days ago in Case Studies
by Notes From Basecamp
This morning we welcomed Carla Buzasi, Editor-in-Chief, Caroline Frost, Entertainment Editor and Jody Thompson, Blogs Editor at The Huffington Post UK, to discuss the site and the range of opportunities for PRs. The Huffington Post (UK) is a website covering …
9 days ago
by Notes From Basecamp
On Tuesday morning we welcomed James Murray, Editor of Businessgreen.com, to discuss the online publication and the range of opportunities for PRs. BusinessGreen is a business website that offers companies the latest news and best-practice advice on how to become …
12 days ago
When Wolfstar was briefed by London College of Fashion to promote its menswear course, it implemented a five-week owned, earned and paid-for campaign, including a film featuring Olympic gymnast Louis Smith, to drive traffic and media coverage.
15 days ago in Case Studies
by Notes From Basecamp
There are so many questions surrounding social media, that I’m sure we have all felt like this guy at some point. Well if you have, you’re not alone, so don’t worry! As a member of the sales team here at …
16 days ago
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