The thing that gets us up in the morning is...
Cats.

What made us want to get into PR was...
A house fire resulting in not getting into Art School, a man in a pub and having lots of fun at work.

If we could change one thing about the industry it would be...
The perceptions of people who work in the industry. And the people who lead them to believe this.

Our greatest inspiration is...
Dilma Rousseff and Juliet Simpson.

The three things we demand in our colleagues...
Honesty, integrity and not taking oneself too seriously.

The characteristic we most dislike in people is...
An inability to recognise achievements, personally and professionally.

We laugh most at...
It's really cheesy to say. Wes Anderson films, but we do love them. And we just saw Moonrise Kingdom.

The PR figure we most admire is...
Banksy.

The one website we always check is...
Mail Online - guiltiest pleasure on a rainy afternoon - and Stumble Upon. On a more general note, the national papers, the glossies online, Twitter and Facebook.

The most interesting fact about us is...
Come and meet us and you'll find out.

My daily newspaper of choice is...
The Times (Sarwah), The Independent (Mercedes).

The finest moment in our career so far is...
Launching Paper PR.

My most embarrassing moment was...
Being told to stop talking in a client meeting by a company director. No one is too good for anyone.

We've got a secret...
We work in PR, we've got loads!

If we won the Euromillions we would...
Get a bigger office with a view and roof terrace.

The next big thing in social media will be...
A platform that enables people to exchange rather than give or take.

In five years' time PR will be...
More digital and more accessible. More intelligent and targeted to reach so many different people on so many different platforms - a vital tool that enables brands to have personalities to reach their audiences effectively.

If you'd like to feature in a Behind the Headlines interview please email celina.maguire@gorkana.com.