Community News
A Step in the Right Direction for PR at the Cannes PR Lions Awards
by Notes From Basecamp

On 7th June we reported that PR entries to this year’s Cannes PR Lions Awards were up 15% on last year, with nearly 1300 submissions received from the industry. The Cannes Lions Awards have been promoting excellence in creative communications …

14 hours ago

#GorkanaTheLawyer – Breakfast Briefing with The Lawyer 13/06/2013
by Notes From Basecamp

Yesterday we welcomed Catrin Griffiths, Editor, Katy Dowell, Acting News Editor and Matt Byrne, Features Editor of The Lawyer, to discuss the publication (print and online) and the range of opportunities for PRs. The Lawyer and TheLawyer.com are the UK’s …

6 days ago

The PR Challenges Facing Superman
by Notes From Basecamp

Superman returns to the big screen on Friday14th June in Man of Steel, a film that is expected to comfortably surpass $100million at the US box office in its opening weekend. With a marketing budget rumoured to be almost …

7 days ago

Why is it Better for PRs to Build Relationships with Bloggers?
by Notes From Basecamp

Bloggers have been around for years but right now the blogosphere is exploding and PRs everywhere are becoming more savvy to the benefits of working with them on a global scale. The old hacks versus flacks debate in the industry …

8 days ago

#GorkanaHuffPo – Breakfast Briefing with The Huffington Post UK 11/06/2013
by Notes From Basecamp

This morning we welcomed Carla Buzasi, Editor-in-Chief, Caroline Frost, Entertainment Editor and Jody Thompson, Blogs Editor at The Huffington Post UK, to discuss the site and the range of opportunities for PRs. The Huffington Post (UK) is a website covering …

9 days ago

We Did It! Gorkana Group Wins Four AMEC Awards
by Notes From Basecamp

If you read our Cheat Sheet on Friday, you will know that on Thursday evening Gorkana Group with its clients scooped four awards at the annual AMEC Awards in Madrid. We may be back to the obligatory British cloudy summer …

10 days ago

#GorkanaBG Breakfast Briefing with Business Green 04/06/2013
by Notes From Basecamp

On Tuesday morning we welcomed James Murray, Editor of Businessgreen.com, to discuss the online publication and the range of opportunities for PRs. BusinessGreen is a business website that offers companies the latest news and best-practice advice on how to become …

13 days ago

Why is Social Media Important for Businesses?
by Notes From Basecamp

There are so many questions surrounding social media, that I’m sure we have all felt like this guy at some point. Well if you have, you’re not alone, so don’t worry! As a member of the sales team here at …

17 days ago

The Power of Social Media and the Safety Net of Traditional Journalism
by Notes From Basecamp

I can pinpoint the exact moment that I really got the power of social media and the way it is changing journalism, or at least saw its power first hand – 09.02 on Friday 24th May. That was the …

21 days ago

B2B or B2C? Neither. It’s P2P.
by Notes From Basecamp

As marketers, we’re familiar with the terms B2B – Business to Business (or Trade) and B2C – Business to Consumers. However, what about throwing another three-character term into the mix? The reality is, no matter if you are reaching out …

22 days ago

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