Gorkana Insight & Analysis Team
Andy Giles Associates' Henry Griffiths has joined Little Red Rooster PR as partner and taken a 50% stake in the company.
Henry now has joint equity in the boutique lifestyle agency alongside founder Victoria Ruffy (nee Shortt).
Victoria said: "We are ecstatic that Henry has agreed to join Little Red Rooster. We had historically worked alongside Henry at Andy Giles Associates on the Ruark Audio account for the past two years supporting the team with our specialist consumer knowledge.
"With increasing obviousness it has made total sense for Henry to join the agency and we are very excited about what the future will bring."
Henry said: "I think Little Red Rooster is now able to offer something truly unique. It works where the worlds of interior design, fashion and technology collide.
"As technology PR leaves its niche position behind and becomes ever more mainstream such a combination of talents will become ever more desirable to more and more clients."
Henry was previously a partner at specialist audio/visual consumer electronics agency Andy Giles Associates, where he worked on accounts including Denon, Loewe, Marantz, Meridian and Ruark Audio.
Little Red Rooster currently handles the PR for Capulet, Proporta, Lalita, Silken Favours, Bisque and Ruark Audio.