Lexi Mills, head of digital at Dynamo PR, on cupcakes written into her contract, admiring Mettle PR's Richard Knight and why she wears her glasses when going for sushi.

4 days ago in Behind the Headlines

Philippe Jeanjean, head of digital at Publicasity, on why brands need to move away from the 'play it safe' option, the rising power of online influencers and dreams of working with celebrity chef Gizzi Erskine.

11 days ago in Behind the Headlines

Kerry Thorpe, head of PR at Media Trust, on trying too hard to impress, partnering with The Sun and wanting to work with the Queen.

18 days ago in Behind the Headlines

Jono Oates, founder of Oates & Partners, on mistaken identities, partying with journalists in Angola and dreams of working with Google.

25 days ago in Behind the Headlines

Clare Graham, founder and director of Advantage PR, on why she still gets a thrill from good coverage, having a penchant for shopaholic novels, and dreams of PRing Boots...

about one month ago in Behind the Headlines

Mark Funnell, head of comms at the Forestry Commission, on being a young fogey, meeting conductor Sir Georg Solti and dreams of working with David Bowie.

about one month ago in Behind the Headlines

Kate Hawker, MD and chair of Burson-Marsteller's EMEA and UK healthcare practices, on setting up her own medical comms agency, email Nirvana and dreams of working with Malcolm Tucker...

about one month ago in Behind the Headlines

Zoe Ensor, MD at Good Relations Regional, on a gal called Dolly Parton, a horse named Mr Bilberry and why she'd love to get her PR mitts on The Kennel Club.

about one month ago in Behind the Headlines

Alexandra Nelke, director of Marmalade PR, on the agency's unbroken pitch winning record, the fear that the formidable onion grower can strike and dreams of working with the Dalai Lama...

2 months ago in Behind the Headlines

Leila Stocker, director of Turtle PR, on getting inspiration from Ab Fab, where her agency's name comes from and dreams of working with Lynne Franks...

2 months ago in Behind the Headlines