PR Case Study: The Lyst Canine Collection
When British online fashion platform Lyst wanted to be identified as the brand that “did things differently”, Pitch came up with The Lyst Canine Collection, with puppies and dogs on sale as accessories. A clever hoax, the eye-opening campaign aimed to highlight the huge rise in the abandonment of dogs identified by animal charity The Blue Cross, while […]
What PRs think of Twitter’s ‘See What’s Happening?’ campaign
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 Twitter is the social tool that allows PRs to tell brand stories [...]
The Stroke Association launches new campaign
The Stroke Association has launched a new campaign in England calling on the UK Government to commit to maintaining a national stroke strategy around the treatment of strokes. [...]
Bridges Ventures chooses Redleaf Communications
Specialist fund manager Bridges Ventures has appointed Redleaf Communications as its retained PR and comms consultancy. Bridges is focused exclusively on sustainable and [...]
Lexis enhances consumer team
Creative comms agency Lexis has strengthened its senior consumer team, with the appointment of freuds’ Kiefer Casamore as an account director. At freuds, Casamore worked [...]
PRCA elects Steffan Williams as new chairman
Following the PRCA‘s AGM yesterday (26 July), the association has announced the election of a new chairman, Newgate Communications‘ group MD, Steffan Williams. [...]
TVC Group creates advert for NOW: Pensions
TVC Group has made its first foray into advertising by creating a new advert for the UK’s largest auto-enrolment pension provider, NOW: Pensions. TVC has teamed up with TV [...]
Golin introduces a trio of CEOs
Interpublic Group-owned global comms agency Golin has introduced a CEO team made up of Jonathan Hughes, Matt Neale and Gary Rudnick. Current CEO Fred Cook will become the [...]
PR Case Study: The Lyst Canine Collection
When British online fashion platform Lyst wanted to be identified as the brand that “did things differently”, Pitch came up with The Lyst Canine Collection, [...]
OPINION: Pearson’s Brendan O’Grady on why education stories matter
Pearson’s head of financial and corporate communications, Brendan O’Grady, discusses why education is ‘the great global growth story of the next [...]
The Big Partnership signs Scottish Business Pledge
Scotland-based PR agency The Big Partnership has signed the Scottish Business Pledge, the Scottish Government’s voluntary code for companies. The Pledge, which is made up of [...]
Chelgate boosts public affairs team
Sebastian Hanley has become senior consultant at PR and public affairs consultancy, Chelgate, reporting to MD Liam Herbert. Hanley joins Chelgate from a marketing and [...]
Sian Parry joins The Brandman Agency
Global comms agency The Brandman Agency has named Neville McCarthy’s Sian Parry as MD for its London office. Parry will lead the day-to-day operations for [...]
Four buys Rain Communications as it moves into retail
Four Communications Group has acquired Rain Communications for an undisclosed figure, as the business looks to extend into the retail, destination and luxury sectors. Rain, [...]
McFrank promotes Scottish Music Awards
McFrank, the Glasgow-based consumer PR agency and Scottish arm of Frank PR, has been chosen by the SSE Scottish Music Awards to provide strategic comms activity ahead of the [...]
MRM to handle corporate comms for Target Group
Financial services PR consultancy MRM will manage corporate communications for Target Group, a financial services and software company. Target Group manages lending, [...]
Porter Novelli hires ITV News’ former deputy editor
ITV News’ former deputy editor, Richard Zackheim, has been appointed as Porter Novelli (PN) London’s media director. Zackheim will join PN London’s creative, digital and [...]
Opinion: The five essential ingredients for a good CEO-communications director relationship
A good relationship with the CEO is essential for communications directors who want to make themselves heard within their organisation. Kate McFerran, partner at Westbourne [...]
Behind the Headlines with Clarion’s Shelley Wyatt
Shelley Wyatt, managing partner at Clarion, on why trade comms shouldn’t be seen as the “poor relation” of consumer PR, her most memorable pitch to a [...]
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