Gorkana Insight & Analysis Team
Barbara Mahe has joined Solactive AG, the developer of structured investment solutions, as their new head of public relations and marketing.
3 hours ago in People News
The chance to become Iron Man via augmented reality technology was at the heart of an experiential campaign, implemented by Beatwax, the in-house events team of Beige, ahead of the Iron Man 3 launch. A tour of the six largest shopping centres in the country gave the public the opportunity to test-drive Tony Stark’s Type 42 armoured suit and drove a 100% sales uplift in Iron Man product in Disney Stores near the activations.
5 hours ago in Case Studies