Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Meet the Journalist: Attitude editor-at-large Matthew Todd
Meet the Journalist: Attitude editor-at-large Matthew Todd
Matthew Todd, Attitude’s editor-at-large and former editor, discusses the issue of mental health in the LGBT community, securing Prince William as a cover star and what [...]
PR Case Study: TVC Group - Farm Safety Week
PR Case Study: TVC Group – Farm Safety Week
TVC Group helped the Farm Safety Foundation to promote Farm Safety Week and raised awareness of the impact farm accidents can have on farmers and their families. Campaign: [...]
PR News in Brief
PR news round-up (11-15 June)
Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit. [...]
CNBC
CNBC’s Arjun Kharpal: Tailor your pitch to different outlets
Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR [...]
Cision celebrates a golden night at the AMEC Awards
Cision celebrates a golden night at the 2018 AMEC Awards
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards. Cision achieved a sweep of the [...]
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]
AMEC summit showcases the future of PR measurement
AMEC summit showcases the future of PR measurement
Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona this week. This annual summit has provided many of [...]
This cloud comms breakthrough will change earned media
This ‘cloud comms’ breakthrough will change PR forever
What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications [...]
Opinion: The comms challenges posed by shareholder activism
Opinion: The comms challenges posed by shareholder activism
Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms [...]
PR News in Brief
PR news round-up (4-8 June)
Here’s a round-up of last week’s biggest PR news – featuring the CIPR Excellence Awards, new appointments at Quill PR and how PR measurement saves lives. Thought [...]
FleishmanHillard Fishburn launches international affairs unit
FleishmanHillard Fishburn launches international affairs unit
FleishmanHillard Fishburn (FHF) has launched an international affairs unit to deliver comms and issues management campaigns for countries, multilateral agencies and NGOs. FHF [...]
Opinion: How to prepare for the social media apocalypse
Opinion: How to prepare for the social media apocalypse
Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social [...]
How PR measurement saves lives
How PR measurement saves lives
In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy [...]
Meet the Journalist: Woman & Home
Meet the Journalist: Woman & Home’s Kath Brown
Kath Brown, editor at Woman & Home, tells us why the brand has initiated its 50 over 50 Awards and why now is the best time in history to be a woman over 50. Since [...]
WE hires new UK general manager
Ruth Allchurch joins WE as UK general manager
WE Communications has appointed Ruth Allchurch as general manager of its London office. She will replace current UK general manager Marcus Sorour, who is set to become vice [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at [...]
Opinion: 5 new PR tech tools explained
Opinion: 5 new PR tech tools explained
Chris Blackwood, partner at Third City, examines five new pieces of PR tech you can use to simplify your life in communications. Remember the days where you would handwrite a [...]
Why it
The case for investing in earned media
Consumer attitudes have changed radically in recent years. People aren’t just becoming more sceptical of traditional push marketing tactics. They’re increasingly taking steps [...]
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