Gorkana Group

White Paper: The Challenges of Communication Sponsorship

To sponsor, or not to sponsor? The communications landscape has evolved beyond all recognition. The introduction, and rapid adoption, of social media and digital technologies has established a real-time, two-way dialogue between brands and their audiences all over the world. Using the 2014 World Cup as an example, our white paper explores the benefits and…

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The PR and Social Media Cheat Sheet #156

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A new ‘anti-Facebook’ social media platform has been inundated with thousands of requests to join. Ello was initially created by Paul Budnitz as a…

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Social Media – Intelligence & ROI

This was originally posted on LinkedIn I am fortunate in that I get to spend a lot of time with clients on a daily basis – my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, ROI and social media in particular. Amongst clients across varying sectors I see…

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The PR and Social Media Cheat Sheet #155

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. Unsuspecting Londoners stumbled upon a cash machine that dispenses free money. The news about the miraculous ATM in Tooting spread within minutes via Twitter and…

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The PR and Social Media Cheat Sheet #154

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, there are the must-read stories from last week. Tower Bridge was ‘raised’ by the Incredible Hulk to mark the launch of Disney’s new Infinity video game as it sailed in a barge…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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