Gorkana Group

The PR and Social Media Cheat Sheet #189

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. One of Facebook‘s top executives, Sheryl Sandberg, has used the social network to publish a candid post about her grief at the sudden…

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The Results Of AMEC’s Survey Of Measurement

The AMEC International Summit is in full swing in Stockholm and once again Gorkana is the event’s Education sponsor. To coincide with this, we take a look at the key findings in AMEC’s Survey of Measurement 2015, put together in association with Gorkana Group. The results, whilst indicating a move towards more sophisticated metrics, show…

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Erica Harris Blogging Live From AMEC Summit 2015

I am happy to admit to being a measurement geek. Chances are that most of us at the annual AMEC Summit in Stockholm would admit the same. What is important though, is that we are all advocates – for education, frameworks and change. The tagline for the AMEC summit on measurement this year is ‘from…

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The PR and Social Media Cheat Sheet #188

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. There is no business like FIFA business! The arrest of seven top FIFA officials on corruption charges lit up the newswires this week…

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The PR and Social Media Cheat Sheet #187

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Days after winning 8 awards at the Billboard Music Awards, Taylor Swift’s latest music video “Bad Blood” set a new Vevo record this…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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