Gorkana Group

The PR and Social Media Cheat Sheet #156

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A new ‘anti-Facebook’ social media platform has been inundated with thousands of requests to join. Ello was initially created by Paul Budnitz as a…

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Social Media – Intelligence & ROI

This was originally posted on LinkedIn I am fortunate in that I get to spend a lot of time with clients on a daily basis – my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, ROI and social media in particular. Amongst clients across varying sectors I see…

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The PR and Social Media Cheat Sheet #155

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. Unsuspecting Londoners stumbled upon a cash machine that dispenses free money. The news about the miraculous ATM in Tooting spread within minutes via Twitter and…

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The PR and Social Media Cheat Sheet #154

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, there are the must-read stories from last week. Tower Bridge was ‘raised’ by the Incredible Hulk to mark the launch of Disney’s new Infinity video game as it sailed in a barge…

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Kicking off Measurement Week at Duck and Waffle

This morning we kicked off Measurement Week with a sky high thinking breakfast discussion surrounding the future of measurement in the industry. We welcomed the following attendees: Barry Leggetter – CEO, AMEC Brendon Craigie – Group CEO, Hotwire PR Gemma Hunt – Senior Director and head of Brand Strategy, DeVries SLAM Jeremy Thompson – CEO,…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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