Gorkana Group

The PR and Social Media Cheat Sheet #130

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. We can’t resist a little BuzzFeed on a Friday morning, and neither should you. One of our favourites this week was “30 reasons…

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The PR and Social Media Cheat Sheet #129

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The perfect PR stunt fell right into Clarin’s lap (er, hat) at the Oscars on Sunday. When Oscar-winning Lupita Nyong’o donated her lip…

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The PR and Social Media Cheat Sheet #128

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week Facebook announced that friends and relatives would be able to watch the Look Back videos of their deceased loved ones. However,…

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The PR and Social Media Cheat Sheet #127

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week saw everyone talking about the Brit Awards, with over four million tweets shared in connection to the event. A stunt by…

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Winter Olympics – How Has Social Media Affected the Sponsors?

The Internet has completely revolutionised the way in which we consume media. The inception of peer to peer networks has enabled users share and discuss any subject they like with each other. And this has had a huge impact on how brands conduct their marketing, advertising and PR campaigns. No longer direct, these days it’s…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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