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Tag Archives: social media

Where Are Your Customers? Today’s Consumer Journey

“The consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like a hawk surveying the scene and then swooping when the time (and price) is right.” (Dave Chaffey’s comment at the bottom of Danyl Bosomworth’s article) There is no doubt that the consumer decision journey is…

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The PR and Social Media Cheat Sheet #159

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. After an American tourist found himself locked in the Trafalgar Square branch of Waterstones last week, you’d think the bookseller would be reluctant…

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The PR and Social Media Cheat Sheet #158

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Santa Claus has set up a LinkedIn account to recruit little helpers for Christmas and help NSPCC launch its ‘Letter from Santa’ project….

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White Paper: The Challenges of Communication Sponsorship

To sponsor, or not to sponsor? The communications landscape has evolved beyond all recognition. The introduction, and rapid adoption, of social media and digital technologies has established a real-time, two-way dialogue between brands and their audiences all over the world. Using the 2014 World Cup as an example, our white paper explores the benefits and…

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The PR and Social Media Cheat Sheet #156

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A new ‘anti-Facebook’ social media platform has been inundated with thousands of requests to join. Ello was initially created by Paul Budnitz as a…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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