Gorkana Group

Tag Archives: social media monitoring

MWC 2014 – Social Insight Report

Mobile World Congress, which this year took place in Barcelona from 24th-27th February, is the world’s stage for the latest in mobile innovation. Over the last few weeks, we used Gorkana Social Media Pro, our social media monitoring and analysis tool, to monitor social buzz surrounding the event and we have produced a full report,…

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SXSW Social Buzz – Infographic

From 7th – 16th March 2014, we used Gorkana Social Media Pro, our social media monitoring and analysis tool, to monitor key discussions surrounding SXSW, the annual launching pad for new creative content. The conference, split into three separate events – music, film and interactive, features emerging musical talent, film screenings, conference panel discussions and…

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Winter Olympics – How Has Social Media Affected the Sponsors?

The Internet has completely revolutionised the way in which we consume media. The inception of peer to peer networks has enabled users share and discuss any subject they like with each other. And this has had a huge impact on how brands conduct their marketing, advertising and PR campaigns. No longer direct, these days it’s…

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CES 2014 – Social Insight Report

You may remember our ‘What Pre-Event Buzz is Surrounding CES’ blog post earlier this month, which looked at the buzz and key trends emerging from social media. Following the event, which was held earlier this month in Las Vegas, we produced a full report, featuring everything from the most talked about organisations and trends to…

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The PR and Social Media Cheat Sheet #112

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. There have been some frightening developments in the answer to the big question: “Are we alone in the universe?” Surprisingly, Franz Beckenbauer was the…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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