Gorkana Group

Tag Archives: social media monitoring

Who is talking about the horsemeat scandal?

If you have read a paper, watched the TV, browsed social media channels, or overheard water cooler conversations over the last few weeks, you may just have heard about the horsemeat scandal that has been sweeping the Nation. From when the story broke on 15th January up until 28th February, we pulled data from our…

Read more

Financial services, listen up! Your customers need you to be social media savvy!

I’ve previously discussed why businesses should embrace social (‘Social media engagement tips for the financial services industry’). This time I’m going to look at why it is important for their customers. The ability for clients to make or break a brand, or certainly cause damage has been greatly enhanced with the advent of social media…

Read more

Integrated mainstream and social media monitoring

Tracking and comparing mainstream & social media has just got easy. Gorkana’s development team has been working its socks off over the past few months on some exciting enhancements to make our media portal even better. We are pleased to announce that social media content has now been integrated into the Gorkana portal enabling a…

Read more

Occupy London: Social media takeaways from Metrica Radar

Occupy London is over – or is it? Following the recent eviction of protestors from the steps of St Paul’s Cathedral, the future of the Occupy London movement has been hanging in the balance. What next for demonstrators? Has the six-month stand-off made any long-term impact at all? Will we ever see those V for Vendetta…

Read more

The dawn of a new era in social media measurement

I’m excited to be writing this post from  Portsmouth. Not Portsmouth in England, but Portsmouth in New Hampshire, USA. New Hampshire is world-renown for its beauty during Fall when the leaves of the great forests all turn a million shades of reds and brown. So what brings me to such a glorious part of the…

Read more

Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

Welcome to Measurement Matters!

If it's your first visit and you like what you see, don’t forget you can get updates by email or RSS.

© Copyright Gorkana 2012