When we look at winning or losing that new client – as for many of our Olympians this summer – the margins are usually pretty small. Clients expect you to show that you will go the extra mile for them once appointed, but why wait until then. Start as you mean to continue from…
Tag Archives: pr planning
Quora: the gem in your social media strategy
“So…we know we need to do social media, but where do we start?” It’s a question that crops up a lot. The answer changes every time, according to who your audiences are and how they like to spend their time online. “Is it really just Twitter and Facebook?” The answer is an emphatic “no”. Emerging…
Integrated mainstream and social media monitoring
Tracking and comparing mainstream & social media has just got easy. Gorkana’s development team has been working its socks off over the past few months on some exciting enhancements to make our media portal even better. We are pleased to announce that social media content has now been integrated into the Gorkana portal enabling a…
Beckhams lead the way in Gorkana’s retail news Barometer
Is there any stopping ‘Brand Beckham’? The power couple were prominent in retail news in February with David launching his new underwear range at H&M and Victoria’s link-up with Harvey Nichols lighting up London fashion week. #LFW trended right through the event with launches and announcements, including the unusual linkup between Curry’s/ PC World and designer Craig Lawrence. News…
