Gorkana Group

Tag Archives: media evaluation

The PR and Social Media Cheat Sheet #112

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. There have been some frightening developments in the answer to the big question: “Are we alone in the universe?” Surprisingly, Franz Beckenbauer was the…

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The PR and Social Media Cheat Sheet #101

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media these are the must-read stories from the last week.   The focus is on social media sites, with some big players mentioned, and also some you may have forgotten….   Facebook is…

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Who is talking about the horsemeat scandal?

If you have read a paper, watched the TV, browsed social media channels, or overheard water cooler conversations over the last few weeks, you may just have heard about the horsemeat scandal that has been sweeping the Nation. From when the story broke on 15th January up until 28th February, we pulled data from our…

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6 PR & social media questions from Twitter chat #Measurepr

Yesterday I was honored to be asked to answer the questions for #measurepr. #MeasurePR was conceived by the inspiring Shonali Burke as a bi-weekly Twitter chat focusing on all things related to PR and social media measurement.  Shonali has spent her professional career as a PR practitioner working both in house and at agencies but she’s one of those…

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Age UK and PETA top Gorkana’s Charity Barometer February 2012

The great British obsession of talking about the weather paid off for social care charity Age UK, as they emerged top of the mainstream media rankings in Gorkana’s Charity Barometer for February 2012. It wasn’t just small talk they were making. As temperatures plummeted across the UK, the Met Office raised fears for the old…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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