If you have read a paper, watched the TV, browsed social media channels, or overheard water cooler conversations over the last few weeks, you may just have heard about the horsemeat scandal that has been sweeping the Nation. From when the story broke on 15th January up until 28th February, we pulled data from our…
Tag Archives: media evaluation
6 PR & social media questions from Twitter chat #Measurepr
Yesterday I was honored to be asked to answer the questions for #measurepr. #MeasurePR was conceived by the inspiring Shonali Burke as a bi-weekly Twitter chat focusing on all things related to PR and social media measurement. Shonali has spent her professional career as a PR practitioner working both in house and at agencies but she’s one of those…
Age UK and PETA top Gorkana’s Charity Barometer February 2012
The great British obsession of talking about the weather paid off for social care charity Age UK, as they emerged top of the mainstream media rankings in Gorkana’s Charity Barometer for February 2012. It wasn’t just small talk they were making. As temperatures plummeted across the UK, the Met Office raised fears for the old…
Working towards the PR Measurement Agenda 2020
At the AMEC European Summit over 100 international delegates have been debating some draft statements to identify what it is that the PR industry most needs looking to the future. The session was excellently hosted by David Rockland. First we heard from three representatives of major client organisations – Andre Manning of Royal Philips Electronics,…
The solution to a vexing PR problem
Last week we were delighted to announce that PR planning specialist Gorkana is joining Metrica and Durrants to provide a best of breed PR planning, media monitoring and evaluation solution for every stage of the PR process. I managed to catch up with Celina Maguire, Gorkana’s Consumer Director, and asked her to answer a very vexing public relations problem. Over…
