The Daily Express might have accused the Chelsea Flower Show of previously having a reputation for being ‘stuffy’, and when you think ‘gardening’, your next thought perhaps isn’t necessarily ‘Twitter’. However, celebrating its 100th anniversary this year, the Royal Horticulture Society seems to be modernising its reputation, and here at Gorkana, we’ve been looking at how the world-famous…
Tag Archives: media analysis
Who is talking about the horsemeat scandal?
If you have read a paper, watched the TV, browsed social media channels, or overheard water cooler conversations over the last few weeks, you may just have heard about the horsemeat scandal that has been sweeping the Nation. From when the story broke on 15th January up until 28th February, we pulled data from our…
6 PR & social media questions from Twitter chat #Measurepr
Yesterday I was honored to be asked to answer the questions for #measurepr. #MeasurePR was conceived by the inspiring Shonali Burke as a bi-weekly Twitter chat focusing on all things related to PR and social media measurement. Shonali has spent her professional career as a PR practitioner working both in house and at agencies but she’s one of those…
Gaining that competitive edge with Gorkana Pitch Prep
When we look at winning or losing that new client – as for many of our Olympians this summer – the margins are usually pretty small. Clients expect you to show that you will go the extra mile for them once appointed, but why wait until then. Start as you mean to continue from…
