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The PR and Social Media Cheat Sheet #187

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Days after winning 8 awards at the Billboard Music Awards, Taylor Swift’s latest music video “Bad Blood” set a new Vevo record this…

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The PR and Social Media Cheat Sheet #186

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A suggestive advertising campaign by Welsh bus company New Adventure that was meant to “make buses cool” sparked a social media outrage this week….

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The PR and Social Media Cheat Sheet #182

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. It’s back! Game of Thrones returned to our TV screens this week and social media platforms were fully utilised by the GoT team to…

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The PR and Social Media Cheat Sheet #173

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. For the first time, McDonald’s has put its Big Mac Special Sauce on sale, with 25ml pots being sold in Australian outlets. In addition,…

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The PR and Social Media Cheat Sheet #169

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. JetBlue Airways has come up with an unconventional “marketing through shared misery” strategy. The company posted a series of short vignette videos on…

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