Gorkana Group

Tag Archives: charity

Being normal won’t help you prove the value of your PR program

Over the last couple of months the same question has been regularly popping up when I’ve been visiting clients. And it doesn’t matter who it is, they want to know – “What are other organisations doing when it comes to measurement?” There is a real hunger to know if what they are doing aligns with…

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Celebrity inspiration, surprise donations and a whole lot of cats – Gorkana Charity Barometer July 2012

It was the rise of the humanitarian charities this month as RNLI and UNICEF mirrored their lead in May’s charity barometer by topping mainstream and social media league tables again in July. These two charities are proving to be consistently big talking points with 4,752 mainstream media mentions for RNLI and 70,294 social mentions for…

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Gorkana’s June Charity Barometer: Sporting wins, charitable boy bands and a new way to donate

Fundraising was a strong theme across June’s charity sector coverage with Cancer Research UK, Barnardo’s, RSPCA, Oxfam, the RNIB, Age UK, and Children in Need set to benefit from RBS cash machines (including NatWest, Ulster Bank and Coutts) being enabled for donations. The Guardian noted that this is the first phase of a wider government…

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RNLI and UNICEF top Gorkana’s May Charity Barometer 2012

Gloomy skies failed to dampen spirits in the charity sector this month with some hot topics courtesy of the ever faithful social media savvy. RNLI not only topped mainstream coverage in the humanitarian/emergency charity sector for the second month running but also dominated the overall league table with an impressive 4,780 mentions. Their dramatic rescue of…

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Humans are driving the social media machine

The more I look at social media, the more I believe that it is a reflection, albeit a little distorted at times, of our own humanity. It shows what inspires and motivates as well as what outrages us – and as we use it more and more to express our emotions, we see the impacts…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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