Gorkana Group

Who is leading the Social Olympics?

Racing to social media gold

With the 2012 Olympics just a week away, things are hotting up for the official Games sponsors in the social space, but which sponsors are using social media best and what stories are driving social media chatter in the UK? Gorkana Group is tracking the winners and losers in the share-of-voice race here.

Social Olympics - Infographic

This #Infographic is just one in a series on the Social Olympics, looking at how sponsors are faring across UK coverage. We have put it together using the latest data from Gorkana Radar, our real-time social media monitoring and analysis tool.

Let us know which themes and topics you’d be interested in us delving deeper and mining all that social media data!

If you want more information on Metrica Radar contact us online.

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Written by Kay McLellan

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  • stuartedwards

    nice infographic, any beach volleyball in the next chart?

  • http://twitter.com/ViralUpload Viral Upload

    Why do P&G not feature? Surly they are the current leaders in the social Olympics?

    • Kay McLellan

      Hi Viral Upload,

      Thanks for your comment. The Global P&G campaign, under the Proud Sponsor of Mum’s theme, is a phenomenal piece of cross channel marketing with a truly coordinated message. P&G are reporting increases in familiarity, trust and favourability – real success metrics.

      How that plays out in terms of social conversations, however, is behind some other brands and P&G are currently 17th in terms of overall volume of conversation. We always recommend to our clients that volume is just one basic measure and ultimately measures like brand equity, and business outcomes where relevant, truly demonstrate success. Perhaps we should do a deep dive on P&G for one of the next pieces in our Olympic series.

      Kay

    • http://twitter.com/kaymclellan Kay McLellan

      Hi Viral Upload,

      Thanks for your comment. The
      Global P&G campaign, under the Proud Sponsor of Mum’s theme, is a
      phenomenal piece of cross channel marketing with a truly coordinated
      message. P&G is reporting increases in familiarity, trust and
      favourability (see: http://www.marketingweek.co.uk/news/pg-marks-100-days-to-olympics/4001214.article) – real success metrics.

      How that plays out in terms of
      social conversations, however, is behind some other brands and P&G is currently 17th in terms of overall volume of conversation. We
      always recommend to our clients that volume is just one basic measure and
      ultimately measures like brand equity, and business outcomes where relevant,
      truly demonstrate success.

      Perhaps we should do a deep dive on P&G
      for one of the next pieces in our Olympic series.

      Kay

  • Pingback: Gorkana Olympic media infographic creates a buzz | By The Scruff

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