Gorkana Group

Stand by for AMEC’s Big Ask of social media conference

Tomorrow (17th November), I’m excited to be attending AMEC’s (the International Association for the Measurement and Evaluation of Communication) ‘Big Ask of Social media‘ conference.

We have over 100 delegates attending to hear from industry experts on the challenges that the communications industry faces when it measures social media.

Speakers  include

  • Pete Devery, corporate PR lead at Microsoft (Gorkana PR interview on the Big Ask)
  • Nick Masters, Head of Online, PwC
  • Rosanna M Fiske, Chair & CEO of the PRSA
  • Stephen Waddington, MD Speed Communications
  • Philip Sheldrake, Chair CIPR Measurement & Evaluation Group, author of ‘The Business of Influence
  • Joerg Kramer, MD of Kantar media Germany
  • and me wearing my hat as chair of the AMEC social media measurement standards group, as well of course as my Gorkana Group role

Like the speakers, the audience will be made up of a cross section of representatives from PR agencies, in-house teams and analytics companies.  We are looking forward to a lively debate that will kick of a detailed consultation process in our drive to helping the industry set social media measurement standards.

High on the list of subjects I suspect will be the thorny issues of how to measure influence and engagement.

These were certainly two of the most keenly debated topics at the recent social media measurement standards conlave that I recently attended. In the video below, a slightly distracted Katie Paine and I discuss the Conclave and how it feeds into tomorrow’s Big Ask conference.

The five main areas for further work that were identified at the Conclave were:

  • Measuring Reach and Engagement
  • Influence & Relevance
  • Value / Impact
  • Defining content
  • Sentiment and advocacy
I suspect that these will be high on the list of things that the wider PR community is looking for guidance.
What areas do you feel need our focus?  We would love to hear your comments below or feel free to send them directly to AMEC’s executive director Barry Leggetter (barryleggetter -at- amecorg -dot- com).
I hope to see you there. If you can’t make it in person, do please follow the conversation on twitter at #amec2011.

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Written by Richard Bagnall

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Gorkana offers PR analysis & evaluation across traditional & social media.

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