Following the success of Charity, Finance and Retail Barometers, Gorkana Group celebrates the launch of the Automotive Barometer. The research is based on analysis of more than 400,000 social and 80,000 mainstream pieces of content and provides insight into the media presence of 49 car manufacturers in the UK market.
For industry insiders or those simply interested in the latest social and mainstream media trends for this exciting sector, here are a few April highlights.
Show Me What You’ve Got
With two major industry events taking place in April – the New York International Auto Show and the Beijing Auto Show, we couldn’t have chosen a better month to launch the barometer…
The Nissan NV200, the company’s eco-friendly alternative to New York’s yellow cab, ensured positive brand mentions within coverage focusing on the New York event and portrayed the company as actively engaged in environmental studies.
The Volkswagen Group dominated coverage discussing the 2012 Beijing Auto Show, with three of the Group’s brands (Volkswagen, Audi and Lamborghini) featuring prominently. Within a wide range of concepts introduced by the Group, the Lamborghini Urus was often quoted as a favourite.
It’s About Being Social
Further expanding its social media presence, Ford launched a Facebook-based game which allows consumers to take a short trip in a virtual version of Focus Electric. The initiative enabled the company to reach young audiences and those outside the US who would not have had a chance to see the car before it is launched in their country.
This Is a Man’s World… (not)
The automotive industry is getting in touch with its feminine side. April’s media coverage demonstrated that collaboration with women can have a very positive impact on brand’s reputation and awareness. The Evoque Special Edition, a model endorsed by Victoria Beckham, made Range Rover the most popular car maker in SUV social and mainstream media discussion generating a positive consumer response.
If you want to find out more about Gorkana’s automotive industry research, please email us or visit this site.
