Gorkana Group

Where’s Your Target Audience? #Infographic

Where is your audience and who do they trust?

The latest data from Gorkana’s audience research tool UKPulse shows the changing face of the UK’s news consumption habits and offers a unique insight into what news sources the nation trusts.

  • 43% of the UK population do not read a national newspaper
  • 61% of 24-44 year olds trust their friends as news sources over the media
  • 22% of 24-35 year olds spend 20 hours or more a week on social media

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Written by Adam Layton

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Gorkana offers PR analysis & evaluation across traditional & social media.

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