Where is your audience and who do they trust?

The latest data from Gorkana’s audience research tool UKPulse shows the changing face of the UK’s news consumption habits and offers a unique insight into what news sources the nation trusts.

• 43% of the UK population do not read a national newspaper
• 61% of 24-44 year olds trust their friends as news sources over the media
• 22% of 24-35 year olds spend 20 hours or more a week on social media

Let us know what you think below.