If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week.
This week’s top PR and social media picks:
- Gorkana met the editorial team at Drapers to discuss the magazine’s redesign, find out how it keeps two seasons ahead of the fashion world and plans to beef up digital. Watch the full interview here.
- Google launched its 2012 Zeitgeist lists.
- Ian Hislop discussed the state of the British media.
- Instagram announced some cool new features and launched its first Advent calendar contest, ’24 Grams’.
- A stylish but illegal monkey was found roaming around Ikea. A meme is born.
- Tracky is a new online app that will apparently help us all get things done more easily. I haven’t really got the hang of it yet, but do join me in having a play here.
- Do your emails annoy your colleagues?
- Google+ head Vic Gundotra admitted he was asked to stop using Twitter ‘by his boss’.
- The unluckiest man in London?
- Does accountability to readers go beyond social media platforms?
- Moscow proved itself as Europe’s freshest tech hub.
- What did Susan Boyle’s PR team really mean by #susanalbumparty?
- Vice gave us 10 London tribes from the last 10 years.
Infographic of the week: How SEO has changed in 2012
