If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the week’s must-read stories.
This week’s top PR and social media picks:
- Why employers should not be afraid of what employees might say on Twitter.
- Credit where it’s due: the PRCA publishes a list of PR agencies that pay interns at least minimum wage.
- Overwhelmed by all the social media monitoring tools out there? Here’s a pinboard with the best options.
- Expenditure on digital ads is expected to rise by 11% (while national print will fall by 5%).
- Why companies should use social media to improve customer service.
- Tweets no longer to appear on LinkedIn.
- Virgin Mobile Australia hires regular guy Doug Pitt to star in its new “fair go bro” ad:
- Scandinavian Airlines launches crowdsourcing site My SAS Idea (my idea for them so far: greater and timelier engagement with customers’ suggestions).
- Is the Guardian on the brink of self-destruction? GQ thinks so.
- Bastion of reliability Yahoo! Answers claims to be the 5th largest social network.
- Lolz goldmine: Mashable selects 25 funniest Tumblrs (including WTF QR Codes).
- First he misspelled America, now Mitt Romney thinks Venn diagrams show gaps rather than overlaps.
- Whatever your view on the Olympics, the BBC’s aerial shots of the city’s preparations are pretty cool, as is this time-lapse video of the rings going up on Tower Bridge.
Infographic of the week: men vs. women on social media
