If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week.
This week’s top PR and social media picks:
- “Brilliant”, “useful”, and “a must read” are words being used to describe the CIPR’s new book, Share This: The Social Media Handbook for PR Professionals. Gorkana Group’s Richard Bagnall was delighted to be asked to write the book’s chapter on social media measurement, here he is with a short introduction to what it covers.
Can’t see the video? Click here
- How can businesses defuse the corporate social media timebomb?
- Who won the gold medal for social media in the Social Olympics?
- 10 unforgettable moments from the Olympics closing ceremony.
- Dell CEO’s daughter disappeared from Twitter after one of her photos found its way onto Rich Kids of Instagram.
- This week Pinterest opened to everybody. Find out what it means for brands.
- HMV announced plans for a social media café.
- New receipt-scanning app, Eyeona, tracks price drops so you don’t have to.
- Google’s search chief, Amit Singhal, announced that the company would no longer push Google+ results.
- An Australian advertising standards board determined that a company is ultimately responsible for all content posted on its Facebook Page, including all user-generated comments.
- Netflix CEO and Microsoft decided to hang on to their Facebook shares.
Infographic of the week: The Underground Twitterverse
