If you work in PR and you’re interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week…

This week’s top PR and social media picks:

• Facebook Timeline: like it or loathe it? Following last week’s announcement, the web is aflutter with discussion about the changes, with speculation that users will leave the site in protest.

• Google+ is now open to the masses, and the number of users has jumped by 30%. CNET features an interesting discussion of how Google+ could capitalise on the more controversial aspects of Facebook’s recent announcement
• Kred is announced, a “real-time transparent community based Influence measure”, discussed in more detail over at The Next Web
• Tumblr is a force to be reckoned with, thanks to high volumes of pageviews and high engagement between users discussed in more detail over at Brafton News
• 10 Yetis discusses the differences between pre- and post-web media
• Over at the Good and Bad PR blog, Sainsbury’s and Audi are the shining examples of Good PR this week
• Google has launched a premium analytics service, aimed at larger enterprise and ad agencies
• Social media channels are providing great opportunities for small businesses, as demonstrated by this infographic from AllTwitter
• Twtrland aims to help Twitter users determine who is “follow-worthy”
• Telegraph.co.uk discusses research that Twitter users start the day positively, but good moods steadily decline as the day wears on
• PR Daily offers a 6-step guide on forming a social media strategy with a small (i.e. one person) team
• In the US, a study by Dunkin Donuts and CareerBuilder found that PR is the second most-caffeinated profession, following Scientists
• And finally, Amazon has announced the Kindle Fire, set to spark competition in the tablet market:

This week’s best social media infographic:

Thanks for reading, see you next week