Interesting piece in today’s Guardian, which gives us yet another example of MSM stalwarts seeking to expand their influence through social media channels. The BBC are teaming up with LiveJournal to engage the users of “Russia’s biggest blogging platform as it attempts to increase its audience base in the face of media restriction“. BBC Radio has been dropped by FM broadcasters, leaving it available on MW only in Russia.
With a potential 9 million Russian bloggers to contribute, it will be interesting to see how this develops and whether the BBC gets suitable input to feed bbcrussian.com.
