Gorkana Group

Category: Social Media Monitoring & Measurement

The PR and Social Media Cheat Sheet #162

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Sainsbury’s launched its 2014 Christmas advert on Wednesday night. Partnered with the Royal British Legion, the heart-warming advert commemorates the 100th anniversary of…

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The PR and Social Media Cheat Sheet #161

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. With Halloween over, we are officially allowed to talk about Christmas. John Lewis’s Christmas advert has become a part of British Christmas traditions…

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The PR and Social Media Cheat Sheet #158

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Santa Claus has set up a LinkedIn account to recruit little helpers for Christmas and help NSPCC launch its ‘Letter from Santa’ project….

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The PR and Social Media Cheat Sheet #157

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Online giant Amazon has bucked current retail convention by opening its first physical store in New York City – just in time for…

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White Paper: The Challenges of Communication Sponsorship

To sponsor, or not to sponsor? The communications landscape has evolved beyond all recognition. The introduction, and rapid adoption, of social media and digital technologies has established a real-time, two-way dialogue between brands and their audiences all over the world. Using the 2014 World Cup as an example, our white paper explores the benefits and…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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