Gorkana Group

Category: Social Media Monitoring & Measurement

The PR and Social Media Cheat Sheet #132

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Tuesday marked the start of the new month, more commonly known as ‘April Fools’.  Companies such as Malibu and Virgin used this annual…

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The PR and Social Media Cheat Sheet #131

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The #nomakeupselfie hashtag will most likely have been filling your Twitter and Facebook feeds lately, but it is unbelievable that this campaign actually…

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SXSW Social Buzz – Infographic

From 7th – 16th March 2014, we used Gorkana Social Media Pro, our social media monitoring and analysis tool, to monitor key discussions surrounding SXSW, the annual launching pad for new creative content. The conference, split into three separate events – music, film and interactive, features emerging musical talent, film screenings, conference panel discussions and…

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The PR and Social Media Cheat Sheet #130

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. We can’t resist a little BuzzFeed on a Friday morning, and neither should you. One of our favourites this week was “30 reasons…

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The PR and Social Media Cheat Sheet #129

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The perfect PR stunt fell right into Clarin’s lap (er, hat) at the Oscars on Sunday. When Oscar-winning Lupita Nyong’o donated her lip…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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