Gorkana Group

Category: Social Media Monitoring & Measurement

The PR and Social Media Cheat Sheet #166

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Air Canada brought Christmas cheer to unsuspecting customers of The Maple Leaf, a Canadian-themed pub in Covent Garden, when pilots and crew members…

Read more

The PR and Social Media Cheat Sheet #165

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Unbelievably, there are still Christmas ad campaigns that we’ve not already seen! Yet, McVities‘ decision to hold off on the launch of its…

Read more

Where Are Your Customers? Today’s Consumer Journey

“The consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like a hawk surveying the scene and then swooping when the time (and price) is right.” (Dave Chaffey’s comment at the bottom of Danyl Bosomworth’s article) There is no doubt that the consumer decision journey is…

Read more

The PR and Social Media Cheat Sheet #162

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Sainsbury’s launched its 2014 Christmas advert on Wednesday night. Partnered with the Royal British Legion, the heart-warming advert commemorates the 100th anniversary of…

Read more

The PR and Social Media Cheat Sheet #161

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. With Halloween over, we are officially allowed to talk about Christmas. John Lewis’s Christmas advert has become a part of British Christmas traditions…

Read more

Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

Welcome to Measurement Matters!

If it's your first visit and you like what you see, don’t forget you can get updates by email or RSS.

© Copyright Gorkana 2012