Gorkana Group

Category: Social Media Monitoring & Measurement

The PR and Social Media Cheat Sheet #186

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A suggestive advertising campaign by Welsh bus company New Adventure that was meant to “make buses cool” sparked a social media outrage this week….

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The PR and Social Media Cheat Sheet #185

Welcome to this week’s General Election themed Cheat Sheet. Protein World’s controversial ‘Beach Body’ advert and speculation of a coalition government prior to the election made for an interesting parody campaign by London Advertising. The creative, which asked ‘Are you coalition body ready’, alongside a picture of David Cameron, aimed to spark debate surrounding the upcoming…

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The PR and Social Media Cheat Sheet #183

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. The Imagination Machine – S7 Airlines gave contestants the chance to win roundtrip tickets to their dream destination, only if they could focus on…

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The PR and Social Media Cheat Sheet #182

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. It’s back! Game of Thrones returned to our TV screens this week and social media platforms were fully utilised by the GoT team to…

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The PR and Social Media Cheat Sheet #181

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. If Carlsberg did billboards…and it did!  On Wednesday, the brand revealed a large billboard in London’s Brick Lane that dispensed free beer – alas, for…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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