Gorkana Group

Category: PR Strategy

The PR and Social Media Cheat Sheet #193

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. The New York Times found itself at the centre of a Twitter backlash this week after daring to suggest that readers  put peas in…

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The PR and Social Media Cheat Sheet #192

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. ‘Back to the Future’ is here. Lexus generated an overwhelming online buzz when it launched an ad campaign showing the first-ever functioning floating skateboard – or hoverboard….

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The PR and Social Media Cheat Sheet #191

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. With the aim of cutting down car accidents caused during overtaking, Samsung  installed wireless cameras on the front of its lorries, with a video…

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The PR and Social Media Cheat Sheet #190

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Twitter’s chief executive, Dick Costolo, made a shock exit from his role this week, quitting as CEO in the face of slow user…

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The PR and Social Media Cheat Sheet #189

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. One of Facebook‘s top executives, Sheryl Sandberg, has used the social network to publish a candid post about her grief at the sudden…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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