Gorkana Group

Category: PR Strategy

The PR and Social Media Cheat Sheet #166

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Air Canada brought Christmas cheer to unsuspecting customers of The Maple Leaf, a Canadian-themed pub in Covent Garden, when pilots and crew members…

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The PR and Social Media Cheat Sheet #165

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Unbelievably, there are still Christmas ad campaigns that we’ve not already seen! Yet, McVities‘ decision to hold off on the launch of its…

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Where Are Your Customers? Today’s Consumer Journey

“The consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like a hawk surveying the scene and then swooping when the time (and price) is right.” (Dave Chaffey’s comment at the bottom of Danyl Bosomworth’s article) There is no doubt that the consumer decision journey is…

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The PR and Social Media Cheat Sheet #164

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. The first wave of Christmas advertising has swept over us, but now that we’ve seen the ads a hundred times, which brands are…

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The PR and Social Media Cheat Sheet #163

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. As the holiday season draws near, Waitrose is tapping into the Christmas social media revolution with its new philanthropic baking campaign. Encouraging the…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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