Gorkana Group

Category: PR Strategy

The PR and Social Media Cheat Sheet #187

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Days after winning 8 awards at the Billboard Music Awards, Taylor Swift’s latest music video “Bad Blood” set a new Vevo record this…

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The PR and Social Media Cheat Sheet #186

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A suggestive advertising campaign by Welsh bus company New Adventure that was meant to “make buses cool” sparked a social media outrage this week….

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The PR and Social Media Cheat Sheet #184

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Proving how powerful social media really can be, Facebook has revealed that its users have donated more than US$10 million towards helping people…

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The PR and Social Media Cheat Sheet #182

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. It’s back! Game of Thrones returned to our TV screens this week and social media platforms were fully utilised by the GoT team to…

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The PR and Social Media Cheat Sheet #181

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. If Carlsberg did billboards…and it did!  On Wednesday, the brand revealed a large billboard in London’s Brick Lane that dispensed free beer – alas, for…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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