Philip Sheldrake likes to say social media are the eggs in the social business cake. What he means by this is that he is saying that the two aren’t synonyms… that being on Facebook, Twitter and G+ etc., and operating an enterprise social network, does not of itself constitute social business. Having spent the occasional evening…
Category: PR Strategy
The Friday PR and Social Media Cheat Sheet #65
If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week’s top PR and social media picks: The debate continues on how to measure social media ROI. Dan Zarella of Hubspot published…
The Friday PR and Social Media Cheat Sheet #055
If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: You’d have to be living under a wifi-proof rock this week to miss the…
Hashtag Harmony or Hashtag Hell? 6 tips how to make hashtags work for brands
Another day, another company sees their hashtag hijacked! On Monday afternoon the social media team at Waitrose posted the pretty harmless tweet “Finish the sentence: “I shop at Waitrose because _______.” #WaitroseReasons” – presumably with the expectation that their 30,000+ Twitter followers would start saying nice things about why they like to shop at Waitrose….
Government and Social Media – is it fast becoming a missed opportunity?
A recent PR Week write up on MHP Communications’ research into the government’s use of social media proclaimed that government departments are making ineffectual use of social media, which is fast becoming a missed opportunity for Whitehall to support its corporate communications. While naming and shaming the lowest performers it heralded the Department for International…
