If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: You’d have to be living under a wifi-proof rock this week to miss the…
Category: PR Planning
Gaining that competitive edge with Gorkana Pitch Prep
When we look at winning or losing that new client – as for many of our Olympians this summer – the margins are usually pretty small. Clients expect you to show that you will go the extra mile for them once appointed, but why wait until then. Start as you mean to continue from…
Government and Social Media – is it fast becoming a missed opportunity?
A recent PR Week write up on MHP Communications’ research into the government’s use of social media proclaimed that government departments are making ineffectual use of social media, which is fast becoming a missed opportunity for Whitehall to support its corporate communications. While naming and shaming the lowest performers it heralded the Department for International…
Quora: the gem in your social media strategy
“So…we know we need to do social media, but where do we start?” It’s a question that crops up a lot. The answer changes every time, according to who your audiences are and how they like to spend their time online. “Is it really just Twitter and Facebook?” The answer is an emphatic “no”. Emerging…
