Gorkana Group

Category: PR Planning

The PR and Social Media Cheat Sheet #176

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. The Brit Awards saw record levels of social engagement this year, with 7.8m tweets globally about the event, compared to 4m last year. It…

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The PR and Social Media Cheat Sheet #169

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. JetBlue Airways has come up with an unconventional “marketing through shared misery” strategy. The company posted a series of short vignette videos on…

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The PR and Social Media Cheat Sheet #168

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Following thousands of social media pleas to return the famous McRib sandwich, McDonald’s has revived the iconic product 12 years after it was…

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The PR and Social Media Cheat Sheet #167

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Sony Pictures has pulled its movie The Interview, after one of the largest corporate data hacks in history saw the hackers threatening violence…

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The PR and Social Media Cheat Sheet #166

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Air Canada brought Christmas cheer to unsuspecting customers of The Maple Leaf, a Canadian-themed pub in Covent Garden, when pilots and crew members…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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