Gorkana Group

Category: PR Measurement & Media Evaluation

The PR and Social Media Cheat Sheet #186

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A suggestive advertising campaign by Welsh bus company New Adventure that was meant to “make buses cool” sparked a social media outrage this week….

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The PR and Social Media Cheat Sheet #184

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Proving how powerful social media really can be, Facebook has revealed that its users have donated more than US$10 million towards helping people…

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The PR and Social Media Cheat Sheet #182

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. It’s back! Game of Thrones returned to our TV screens this week and social media platforms were fully utilised by the GoT team to…

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The PR and Social Media Cheat Sheet #180

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. On 24 March, McDonald’s launched its “I’m lovin’ it 24” campaign in 24 cities across the world. In an effort to reach out to…

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The PR and Social Media Cheat Sheet #179

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. For St. Patrick’s Day, Chicago tried to capture the luck of the Irish, just like they do every year, by turning the river green…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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