Gorkana Group

Category: PR Measurement & Media Evaluation

6 PR & social media questions from Twitter chat #Measurepr

Yesterday I was honored to be asked to answer the questions for #measurepr. #MeasurePR was conceived by the inspiring Shonali Burke as a bi-weekly Twitter chat focusing on all things related to PR and social media measurement.  Shonali has spent her professional career as a PR practitioner working both in house and at agencies but she’s one of those…

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Any questions on how to measure PR? #measurepr has the answers…

If so, then won’t you join me on Tuesday for the bi-weekly Twitter chat #measurepr ?  #measurepr Hosted by the indomitable Shonali Burke, I will be the guest taking questions on all areas of traditional and social media measurement.  If you’re new to twitter chats, then don’t worry, they are really simple and great fun…

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The Friday PR and Social Media Cheat Sheet #65

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week’s top PR and social media picks: The debate continues on how to measure social media ROI. Dan Zarella of Hubspot published…

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The Friday PR and Social Media Cheat Sheet #055

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week. This week’s top PR and social media picks: You’d have to be living under a wifi-proof rock this week to miss the…

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Being normal won’t help you prove the value of your PR program

Over the last couple of months the same question has been regularly popping up when I’ve been visiting clients. And it doesn’t matter who it is, they want to know – “What are other organisations doing when it comes to measurement?” There is a real hunger to know if what they are doing aligns with…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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