Gorkana Group

Category: PR Measurement & Media Evaluation

The PR and Social Media Cheat Sheet #145

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This weeks stories were dominated by news and stories from the world of sports, from the World Cup through to the Tour de…

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The PR and Social Media Cheat Sheet #143

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The World Cup rolls on with, as one Tweeter put it, Neymar carrying Brazil, Messi carrying Argentina and British Airways carrying England. The…

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Going Two Better! Gorkana Comes out on top at AMEC Awards

The mood in Gorkana Group HQ is jubilant this morning after an extremely successful night at the AMEC Awards in Amsterdam yesterday. Gorkana Group with its clients scooped 6 awards including the Platinum award for best overall entry for our work with Defra. Improving on the 4 gongs we received last year we’re delighted to…

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The PR and Social Media Cheat Sheet #141

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. On June 11-12 Amec’s International Summit on Measurment took place in Amsterdam with great results for the Gorkana Group. Out of the 5 entries that…

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The PR and Social Media Cheat Sheet #139

Coca-cola launched their logo for this year’s FIFA World Cup, which began its life as a proposed sketch on a napkin. The logo was created with the mindset of being “immediately Coke, immediately football and immediately representational of people coming together for the love of the game” with the aim of appealing to 207 markets….

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