Gorkana Group

Category: PR Measurement & Media Evaluation

The PR and Social Media Cheat Sheet #166

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Air Canada brought Christmas cheer to unsuspecting customers of The Maple Leaf, a Canadian-themed pub in Covent Garden, when pilots and crew members…

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Where Are Your Customers? Today’s Consumer Journey

“The consumer is like a bird, flying from branch to branch, collecting evidence each time they [sic] land[s]. Or maybe like a hawk surveying the scene and then swooping when the time (and price) is right.” (Dave Chaffey’s comment at the bottom of Danyl Bosomworth’s article) There is no doubt that the consumer decision journey is…

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The PR and Social Media Cheat Sheet #161

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. With Halloween over, we are officially allowed to talk about Christmas. John Lewis’s Christmas advert has become a part of British Christmas traditions…

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The PR and Social Media Cheat Sheet #160

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. To celebrate Halloween, I thought I would let the news inspire your Halloween costume for trick or treating tonight! The master of horror…

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The PR and Social Media Cheat Sheet #159

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. After an American tourist found himself locked in the Trafalgar Square branch of Waterstones last week, you’d think the bookseller would be reluctant…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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