Gorkana Group

Category: PR Measurement & Media Evaluation

The PR and Social Media Cheat Sheet #159

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. After an American tourist found himself locked in the Trafalgar Square branch of Waterstones last week, you’d think the bookseller would be reluctant…

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The PR and Social Media Cheat Sheet #158

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Santa Claus has set up a LinkedIn account to recruit little helpers for Christmas and help NSPCC launch its ‘Letter from Santa’ project….

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The Importance of The Barcelona Principles

Following the success of Measurement Week, which took place from 15-19 September, we will be producing an analysis paper to delve into the best practice of analysis for the PR and Communications industry. We will look at what measuring outcomes really means, how to overcome barriers that you may come across and we will also…

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Social Media – Intelligence & ROI

This was originally posted on LinkedIn I am fortunate in that I get to spend a lot of time with clients on a daily basis – my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, ROI and social media in particular. Amongst clients across varying sectors I see…

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Kicking off Measurement Week at Duck and Waffle

This morning we kicked off Measurement Week with a sky high thinking breakfast discussion surrounding the future of measurement in the industry. We welcomed the following attendees: Barry Leggetter – CEO, AMEC Brendon Craigie – Group CEO, Hotwire PR Gemma Hunt – Senior Director and head of Brand Strategy, DeVries SLAM Jeremy Thompson – CEO,…

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Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

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