Gorkana Group

Category: PR Measurement & Media Evaluation

The PR and Social Media Cheat Sheet #202

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Every international crisis comes to be defined by a paradigm-shifting image and the intensifying European immigration crisis is no different, with pictures of…

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The PR and Social Media Cheat Sheet #198

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these the must-read stories from last week. The #ILookLikeAnEngineer Twitter hashtag gained traction this week, as people responded on social media to an ad campaign by Silicon Valley’s OneLogin. One of the…

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The PR and Social Media Cheat Sheet #194

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The #WalkTogether campaign, launched to mark 10 years since the 7/7 bombings in London, became a top trend on Twitter with thousands of…

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The PR and Social Media Cheat Sheet #188

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. There is no business like FIFA business! The arrest of seven top FIFA officials on corruption charges lit up the newswires this week…

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The PR and Social Media Cheat Sheet #186

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A suggestive advertising campaign by Welsh bus company New Adventure that was meant to “make buses cool” sparked a social media outrage this week….

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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