Gorkana Group

Category: PR Measurement & Media Evaluation

The PR and Social Media Cheat Sheet #180

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. On 24 March, McDonald’s launched its “I’m lovin’ it 24” campaign in 24 cities across the world. In an effort to reach out to…

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The PR and Social Media Cheat Sheet #179

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. For St. Patrick’s Day, Chicago tried to capture the luck of the Irish, just like they do every year, by turning the river green…

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The PR and Social Media Cheat Sheet #178

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. After #TheDress took the internet by storm, it was followed by inevitable “newsjacking” by different brands. However, the Salvation Army South Africa tweeted a picture…

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The PR and Social Media Cheat Sheet #173

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. For the first time, McDonald’s has put its Big Mac Special Sauce on sale, with 25ml pots being sold in Australian outlets. In addition,…

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The PR and Social Media Cheat Sheet #172

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. Fans of contact sports and over-the-top advertising will be looking forward to Sunday, when the New England Patriots play the Seattle Seahawks in the…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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