Gorkana Group

Category: Media News

The PR and Social Media Cheat Sheet #187

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Days after winning 8 awards at the Billboard Music Awards, Taylor Swift’s latest music video “Bad Blood” set a new Vevo record this…

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The PR and Social Media Cheat Sheet #186

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A suggestive advertising campaign by Welsh bus company New Adventure that was meant to “make buses cool” sparked a social media outrage this week….

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The PR and Social Media Cheat Sheet #185

Welcome to this week’s General Election themed Cheat Sheet. Protein World’s controversial ‘Beach Body’ advert and speculation of a coalition government prior to the election made for an interesting parody campaign by London Advertising. The creative, which asked ‘Are you coalition body ready’, alongside a picture of David Cameron, aimed to spark debate surrounding the upcoming…

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The PR and Social Media Cheat Sheet #183

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. The Imagination Machine – S7 Airlines gave contestants the chance to win roundtrip tickets to their dream destination, only if they could focus on…

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The PR and Social Media Cheat Sheet #182

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. It’s back! Game of Thrones returned to our TV screens this week and social media platforms were fully utilised by the GoT team to…

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