Gorkana Group

Category: Market Research

The PR and Social Media Cheat Sheet #146

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The final of this year’s World Cup broke social media records on Sunday. Drawing an impressive 280 million interactions on social networking sites,…

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The PR and Social Media Cheat Sheet #145

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This weeks stories were dominated by news and stories from the world of sports, from the World Cup through to the Tour de…

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The PR and Social Media Cheat Sheet #143

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The World Cup rolls on with, as one Tweeter put it, Neymar carrying Brazil, Messi carrying Argentina and British Airways carrying England. The…

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The PR and Social Media Cheat Sheet #139

Coca-cola launched their logo for this year’s FIFA World Cup, which began its life as a proposed sketch on a napkin. The logo was created with the mindset of being “immediately Coke, immediately football and immediately representational of people coming together for the love of the game” with the aim of appealing to 207 markets….

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The PR and Social Media Cheat Sheet #131

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The #nomakeupselfie hashtag will most likely have been filling your Twitter and Facebook feeds lately, but it is unbelievable that this campaign actually…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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