Gorkana Group

Category: Market Research

The PR and Social Media Cheat Sheet #131

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The #nomakeupselfie hashtag will most likely have been filling your Twitter and Facebook feeds lately, but it is unbelievable that this campaign actually…

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The PR and Social Media Cheat Sheet #127

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This week saw everyone talking about the Brit Awards, with over four million tweets shared in connection to the event. A stunt by…

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The PR and Social Media Cheat Sheet #124

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Charity group Oxfam have accepted the resignation of  Scarlett Johansson as their global ambassador following controversy surrounding her partnership with SodaStream. The actress has agreed…

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The PR and Social Media Cheat Sheet #123

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Gorkana Group has released their social insights report covering this year’s Consumer Electronics Show (CES 2014). Gorkana measured CES impressions to calculate the…

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The PR and Social Media Cheat Sheet #119

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. We know the impact one tweet can have. A fake tweet from the hacked Associated Press account caused the Dow to instantly drop…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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