“So…we know we need to do social media, but where do we start?” It’s a question that crops up a lot. The answer changes every time, according to who your audiences are and how they like to spend their time online. “Is it really just Twitter and Facebook?” The answer is an emphatic “no”. Emerging…
Category: Market Research
Can high-readership Saturday papers save the newspaper industry?
Last week the Audit Bureau of Circulations (ABC) released readership figures for national newspapers which for the first time counted Saturday editions separately from weekday ones (usually Monday-Saturday figures are averaged into a daily readership). The data revealed that Saturday papers are overwhelmingly out-selling their Sunday counterparts; as Roy Greenslade put it in his Evening…
Where’s Your Target Audience? #Infographic
Where is your audience and who do they trust? The latest data from Gorkana’s audience research tool UKPulse shows the changing face of the UK’s news consumption habits and offers a unique insight into what news sources the nation trusts. 43% of the UK population do not read a national newspaper 61% of 24-44 year olds…
E.coli under the social media microscope
With the growing impact of social media there is an ever increasing need to understand what is being said about you, by whom, and what effect it is having on your organisation’s reputation. Looking at the E.coli outbreak as it was recently prominent in the media we thought we would investigate its effect on the…
