Gorkana Group

Category: Market Research

The PR and Social Media Cheat Sheet #179

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. For St. Patrick’s Day, Chicago tried to capture the luck of the Irish, just like they do every year, by turning the river green…

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The PR and Social Media Cheat Sheet #157

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Online giant Amazon has bucked current retail convention by opening its first physical store in New York City – just in time for…

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The PR and Social Media Cheat Sheet #156

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A new ‘anti-Facebook’ social media platform has been inundated with thousands of requests to join. Ello was initially created by Paul Budnitz as a…

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What challenges do brands face during World Events such as the World Cup?

During the course of the World Cup we used Gorkana Surveys to ask the UK public their opinions on the sponsors. With the explosion of social media, could people decipher who was actually sponsoring the World Cup? And was it worth it? In this infographic we take a look at how to get ahead with your…

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The PR and Social Media Cheat Sheet #146

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The final of this year’s World Cup broke social media records on Sunday. Drawing an impressive 280 million interactions on social networking sites,…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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