Gorkana Group

Category: Brand Reputation

The PR and Social Media Cheat Sheet #179

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. For St. Patrick’s Day, Chicago tried to capture the luck of the Irish, just like they do every year, by turning the river green…

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The PR and Social Media Cheat Sheet #178

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. After #TheDress took the internet by storm, it was followed by inevitable “newsjacking” by different brands. However, the Salvation Army South Africa tweeted a picture…

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The PR and Social Media Cheat Sheet #177

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. Coinciding with International Women’s Day this Sunday, WCRS, Women’s Aid and Ocean Outdoor have created digital billboards that use facial recognition to help highlight…

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The PR and Social Media Cheat Sheet #176

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. The Brit Awards saw record levels of social engagement this year, with 7.8m tweets globally about the event, compared to 4m last year. It…

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The PR and Social Media Cheat Sheet #175

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. Topshop is making clever use of technology during London Fashion Week to reach out to stylish customers, partnering with Ocean Outdoor, social marketing platform…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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