Gorkana Group

Category: Brand Reputation

The PR and Social Media Cheat Sheet #159

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. After an American tourist found himself locked in the Trafalgar Square branch of Waterstones last week, you’d think the bookseller would be reluctant…

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The PR and Social Media Cheat Sheet #156

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. A new ‘anti-Facebook’ social media platform has been inundated with thousands of requests to join. Ello was initially created by Paul Budnitz as a…

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The PR and Social Media Cheat Sheet #153

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, there are the must-read stories from last week. Facebook is testing a new ‘ephemeral’ feature that is expected to make competitors green with envy. The social media network is adding a function…

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The PR and Social Media Cheat Sheet #152

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Facebook was hit by a worldwide outage this week, the second time the site has gone down in a month. The 20-minute downtime…

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What challenges do brands face during World Events such as the World Cup?

During the course of the World Cup we used Gorkana Surveys to ask the UK public their opinions on the sponsors. With the explosion of social media, could people decipher who was actually sponsoring the World Cup? And was it worth it? In this infographic we take a look at how to get ahead with your…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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