Gorkana Group

Category: Brand Reputation

The PR and Social Media Cheat Sheet #167

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Sony Pictures has pulled its movie The Interview, after one of the largest corporate data hacks in history saw the hackers threatening violence…

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The PR and Social Media Cheat Sheet #166

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Air Canada brought Christmas cheer to unsuspecting customers of The Maple Leaf, a Canadian-themed pub in Covent Garden, when pilots and crew members…

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The PR and Social Media Cheat Sheet #165

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Unbelievably, there are still Christmas ad campaigns that we’ve not already seen! Yet, McVities‘ decision to hold off on the launch of its…

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The PR and Social Media Cheat Sheet #164

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. The first wave of Christmas advertising has swept over us, but now that we’ve seen the ads a hundred times, which brands are…

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The PR and Social Media Cheat Sheet #163

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. As the holiday season draws near, Waitrose is tapping into the Christmas social media revolution with its new philanthropic baking campaign. Encouraging the…

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