Gorkana Group

Category: Brand Reputation

What challenges do brands face during World Events such as the World Cup?

During the course of the World Cup we used Gorkana Surveys to ask the UK public their opinions on the sponsors. With the explosion of social media, could people decipher who was actually sponsoring the World Cup? And was it worth it? In this infographic we take a look at how to get ahead with your…

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The PR and Social Media Cheat Sheet #148

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. Despite not competing in this year’s Commonwealth Games Usain Bolt has caused a stir in the media, after The Times reported that the…

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The PR and Social Media Cheat Sheet #145

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. This weeks stories were dominated by news and stories from the world of sports, from the World Cup through to the Tour de…

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The PR and Social Media Cheat Sheet #144

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The air this week in social media has been thick with, well, Thicke. Fans of morality and gender equality got a rare treat…

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The PR and Social Media Cheat Sheet #143

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The World Cup rolls on with, as one Tweeter put it, Neymar carrying Brazil, Messi carrying Argentina and British Airways carrying England. The…

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Gorkana Group offers PR analysis & evaluation across traditional & social media.

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