Philip Sheldrake likes to say social media are the eggs in the social business cake. What he means by this is that he is saying that the two aren’t synonyms… that being on Facebook, Twitter and G+ etc., and operating an enterprise social network, does not of itself constitute social business. Having spent the occasional evening…
All posts by Richard Bagnall
6 PR & social media questions from Twitter chat #Measurepr
Yesterday I was honored to be asked to answer the questions for #measurepr. #MeasurePR was conceived by the inspiring Shonali Burke as a bi-weekly Twitter chat focusing on all things related to PR and social media measurement. Shonali has spent her professional career as a PR practitioner working both in house and at agencies but she’s one of those…
Any questions on how to measure PR? #measurepr has the answers…
If so, then won’t you join me on Tuesday for the bi-weekly Twitter chat #measurepr ? #measurepr Hosted by the indomitable Shonali Burke, I will be the guest taking questions on all areas of traditional and social media measurement. If you’re new to twitter chats, then don’t worry, they are really simple and great fun…
Making social media measurement credible
Today’s post orignally featured in Gorkana’s community PR news pages as a Q and A feature. Richard Bagnall, Insights Director at Gorkana and chair of AMEC’s Social Media Measurement Group, on a new initiative to help PRs measure social media credibly, and why he wants everyone to get involved. The finest measurement minds from around the world…
AVEs don’t measure PR. Here’s why.
Reading ‘Measurement: Making the grade’ in Marketing Week I had to agree with one of the comments. It’s an article that could have been written 17 years ago when I first started measuring PR at Metrica. Although it makes some valid points about credible ways to measure public relations, it spends far too long discussing AVEs – the dreaded…
