I’ve previously discussed why businesses should embrace social (‘Social media engagement tips for the financial services industry’). This time I’m going to look at why it is important for their customers. The ability for clients to make or break a brand, or certainly cause damage has been greatly enhanced with the advent of social media…
All posts by Jessica Callaghan
Social media engagement tips for the financial services industry
The New York Times claims “Banks [are] slow to embrace social media”, following the results of the survey regarding private banking completed by assetinum.com. This may be fair, but we need to understand the reasons behind the reluctance to embrace the social channels from the financial services sector. Nerves heighten for a number of reasons,…
PR in 2020 – the shape of things to come?
Following on from the Gorkana Group sponsored PR Census 2011 which revealed a healthy and vibrant public relations industry, I attended an interesting event last week. You may have heard of #PR2020, in fact some of you may have even attended one of Dr Jon White‘s sessions at the CIPR HQ in London. I went…
