For those observing the social media corporate scene and potentially trying to understand the Dos and Don’ts of the trade, the last couple of weeks were a godsend. From financial services (Barclays, NatWest), through consumer and leisure (Canon, Nike) to telecommunications (O2), we had a chance to observe how the big and famous deal with…
All posts by Anna Dorywalska
Can social media improve your customer service?
Hands up if you ever got upset with 0800 number. You did? Most of us did. A quick survey amongst my colleagues showed that 95% of Gorkana employees had an unpleasant experience with a call centre (40 people took part in the poll). We don’t like to be put on hold, transferred from one person…
Mercedes-Benz Takes Advertising To a New Level
How successful does a company need to be, to create a non-branded campaign and be confident that the public will associate its marketing with its offering? As confident as Mercedes-Benz? Mercedes-Benz launched its ‘Pure and Simple’ campaign on Saturday night and has left many football fans speechless (the ad was first aired during the England-Norway…
